In today's world, it seems you can't be defined unless you have a logo on your back. That being said, it does make everyone seem like when they wear clothes they are selling a brand as well as representing what the company stands for fashion wise. Freshjive designer Rick Klotz has decided to drop the Freshjive logo on the entire line of Spring/Summer 2010 due to disdain for labeling. I feel thats a bold move that is either going to 100% work, or 100% fail.The reason I feel that way is because with the fashion game now, people ask "Yo, what type of shirt you wearing?" if there isn't a logo. In turn though, it may incite people asking what type of shirt it is because they want to go out a get one. Well see what happens. Here's some pictures of what it will look like now.
[Click images for larger view]
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